Services

Why you need my help:

The way your business communicates with customers feels disjointed. You don’t understand if the content you’re producing resonates. You’re not sure what’s working and what’s not.

Growth feels elusive, stagnant even.

Maybe you’re going to market with a new product. You’re not sure the positioning and messaging are clear, compelling, or different.

You have a hunch your team is going off-script, but the script isn’t clear. It might not even exist.

You think quantity is the answer — crank out as much new content as possible.

But that won’t solve the problem.

I can help.

What I can do for you:

A tactical approach to building your brand

  • Create a content strategy designed to connect with your ideal customer at the right cadence and in the right places.

  • Build an editorial calendar with a full-funnel approach, including SEO. Include repurposing based on performance.

  • Measure the results. Understand what’s working and what’s not. Then iterate.

Content development

  • Create content that stands out, from blog posts, ebooks, and whitepapers to explainer videos, scripts, and landing pages.

  • Do the writing and editing.

  • Manage contractors when needed.

Team coaching

  • Editorial oversight — editing for brand voice, tone, and strategy alignment.

  • Brand voice development and implementation.

  • Writing workshops: uplevel team skills.

  • "Lucy is a brilliant content strategist and writer with the rare ability to transform complex ideas into compelling human stories. Her work at Zoom was remarkable, consistently delivering content that drove results and engagement. Lucy is an inspiring leader and a brilliant collaborator, making her a joy to work with. She is someone I would recommend without hesitation!"

    — Rhonda Hughes, VP of Content and Audience

  • “Lucy is the first person I call when I need help building a content strategy. At Cozy, our mission was to bring peace of mind to renters everywhere, and Lucy played a critical role in the team realizing that mission. She helped us take stressful communication topics like paying the rent on time, and made them feel simple, safe, and human. The voice and content of our brand communication, led by Lucy, was why so many chose to trust Cozy with their money and business.”

    — Brian Ellin, Chief Product Officer