Hi, I’m Lucy.
I help good teams do great work.
I'm a senior content and communications leader who steps in when organizations need fresh perspective and steady leadership.
Whether your content leader is on leave or a major initiative needs an owner, I get up to speed quickly.
I join your team, earn their trust, and take ownership of important work. You get an experienced colleague, not another vendor to manage.
And I do the work, too. As a former journalist, I bring curiosity and editorial judgment, aka “taste.”
My approach
Be human.
Own the work.
Lead by doing.
Bring order to the chaos.
Move fast and get sh*t done.
Need experienced leadership or help getting it done? I can step in, take ownership, and help your team move forward.
My story
I'm a content and communications leader, strategist, and storyteller. For 20+ years, I've helped companies tell better stories and build teams that do great work.
I started my career as a journalist, which means I’m curious. I ask a lot of questions, and I listen as much as I talk. I have strong opinions about what makes a good story.
As a leader, I believe in treating people like people. I know how to build trust and bring calm and clarity to chaotic situations.
I'm pro-AI, and I still do my own writing and thinking. I've incorporated AI into content and social media workflows, and guided teams in adopting newsroom-style editorial practices and new media strategies.
I've led content and marketing teams at Amplitude, Zoom, CartHook, Cozy, and Heylo, and worked with tech companies including OpenAI, Gong, and Anomalo. I've also worked with brands like Nike and Adidas.
My journalism has appeared in The New York Times, The Wall Street Journal, BBC, Bon Appétit, Sunset, and Men's Journal. I'm a certified beer expert and author of two beer books.
When I'm not thinking about what's for dinner, I like to play outside and have adventures from my home base of Portland, Oregon.