Hi, I’m Lucy.
I create content and communication programs that grow companies.
As a former journalist, I leverage the power of storytelling and humanness* to create content that produces results.
I have nearly two decades of experience helping B2B and B2C companies meet their goals.
I can help you cut through the noise so you can connect with your customers at every phase of the buying journey.
*Humanness = when we let our humanity shine; the art of people connecting with people, no matter the platform or message.
My approach
Be human.
Express a point of view. Stand out.
Quality over quantity.
Don’t go with your gut, go with the data.
Move fast and get sh*t done.
My portfolio includes campaigns and initiatives at everything from startups and Fortune 500 companies.
My story
I’m a marketing leader, strategist, and storyteller. As a former journalist, I have 19+ years of experience creating engaging content driven by human stories. I’ve helped B2B SaaS and B2C brands generate leads, convert customers, and build brand affinity.
I’m driven by curiosity and a desire to create connections through content and great communication.
I’ve led teams, developed brands, and created campaigns, corporate narratives, and messaging. I’m a word nerd, and I’ve written all kinds of copy, from social and video scripts to websites and long-form thought leadership. I’ve worked with brands like Adidas, Nike, Columbia Sportswear, Starbucks, Lonely Planet, Travel Oregon, Cozy, and Zoom.
My journalism has been published in The New York Times, Wall Street Journal, BBC, Bon Appetit, Sunset, Men’s Journal, Sunset magazine, and dozens of other publications. I’m a certified beer expert, and I’ve written two books about beer.
When I’m not thinking about what’s for dinner, I like to play outside and have adventures from my home base of Portland, Oregon.